Best Funnel Builders: Sales Funnel Software Tools for 2022 (2023)

Posted at 10:53h in Lead Generation, SEO by Erin 0 Comments

Your website is a valuable tool, and with the right user experience, calls to action, and optimization, it can act as an effective sales funnel. If you’re building or improving upon a website for your business, there are funnel builders that will help you create a structured sales process to take visitors through the sales cycle.

Sales funnel software makes it easy to add pages to your website to walk visitors through the sales journey. The best funnel building software will make it easier to collect and nurture leads, automate retargeting, and get your visitors to convert into paying customers.

8 Best Sales Funnel Tools

We’ve compiled the best sales funnel builders available, so you can improve your CRO and optimize your website for sales. These sales funnel tools will make it easy to create robust funnels so that most customers convert on your website.

These are the Best Funnel Builders:

      1. Kartra
      2. Leadpages
      3. GetResponse
      4. ClickFunnels
      5. CartFlows
      6. Landingi
      7. Builderall
      8. OptimizePress


Best Funnel Builders: Sales Funnel Software Tools for 2022 (1)

Kartra is one of the best choices for building sales funnels, as it takes customers step by step through the sales journey. This all-in-one software comes with pre-built funnels, so it’s easy to change the content to match your offerings and publish quickly. It also offer more customization if you want to perfectly match your brand’s style.

Kartra makes it easy to create multi-page sales campaigns on your website. A drag and drop sequence builder lets you visually map out each landing page, so you can create intuitive customer journeys with UX in mind. Their funnel tool also includes an easy if-then rulebook, so you can trigger certain responses to visitor actions.

Kartra includes all of the functions you need to create an effective sales funnel. This product includes landing page creation and sequencing, automation triggers, email sequencing and retargeting, lead tagging, check-out pages, and more.


  • Multi-page funnel creation
  • Drag and drop sequence builder
  • Automation and trigger events
  • Email marketing
  • Lead tagging
  • Plug-and-play campaigns
  • Advanced rule creation
  • Campaign marketplace with other user’s funnels
  • Web forms
  • Pop-ups
  • Integrations
  • Landing page templates
  • Checkout forms for credit card and PayPal
  • Affiliate management system


  • Comprehensive sales funnel functionality
  • Sequence builder is one of the best
  • Easy automation and rule creation
  • Plug-and-play – create and publish funnels quickly


  • Expensive, and the price grows with your business
  • Not as many integrations as others – but most functionality is included anyway


Kartra is one of the best softwares out there for building comprehensive and effective sales funnels. It has essentially every tool you need, as well as plug and play funnel templates that are ready to publish as soon as you add your brand’s content.

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(Video) Best Sales Funnel Builders 2022 : Top 5 Sales Funnel Software


Best Funnel Builders: Sales Funnel Software Tools for 2022 (2)

Leadpages is another tool that is primarily for building landing pages, but works well as a funnel builder with a bit more work. This software is focused on creating high-converting landing pages, which are one of the most important factors in a sales funnel. It includes a conversion toolkit and conversion optimized templates, so building a sales funnel is easy with this tool.

If you’re building a new site, Leadpages works as a full website builder, so you can start from scratch. Otherwise, you can build and add new landing pages that match your site’s style, complete with web forms, pop-ups, and alert bars to drive conversions. No coding knowledge is needed, and Leadpages offers real-time optimization advice to improve your pages.

Leadpages connects with over 1000 other marketing tools, so you can connect and complete your sales funnel with your preferred CRM, payment processors and more.

As far as funnel capabilities, Leadpages also includes lead tagging, email marketing and email triggers, pop-ups, sales page templates, and robust analytics.


  • Website builder
  • Landing page creation
  • Opt-in text campaigns
  • Pop-ups before users exit
  • Alert bars
  • Web forms
  • Optimization tips
  • A/B testing
  • Campaign ROI
  • 1000+ integrations
  • Leadpages Checkouts
  • Lead routing
  • Page grouping


  • Conversion optimization tips
  • Plenty of templates
  • Easy page designer
  • Focused on lead generation


  • Not made specifically for sales funnels
  • Not as robust as other tools


Leadpages is a great tool that has the ability to create funnels, but it’s not a dedicated funnel creation tool. It is inexpensive however, and it will get the job done with a bit more effort than other tools.

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Best Funnel Builders: Sales Funnel Software Tools for 2022 (3)

GetResponse is a comprehensive digital marketing tool that features a great funnel builder for converting more sales on your website. Their platform offers everything from email marketing to landing page creation and more. If you’re looking to build sales funnels, they have great marketing automation and conversion funnel tools.

GetResponse’s conversion funnel tool will help create an entire sales funnel, from social ads to landing pages to sales pages and order confirmations. While their conversion funnel is a product of its own, it really incorporates all of GetResponse’s capabilities to create a highly effective website sales funnel.

Some of the best features of GetResponse’s conversion funnel include social ad creation, landing page creation, responsive web forms, exit-intent pop-ups, conversion-focused sales pages, and one-click upsells. Their platform accounts for every step in the sales cycle.


  • Social ad creator
  • Landing page creation
  • Web forms
  • Exit-intent pop-ups
  • Email marketing
  • Webinar software
  • Stores for products
  • Ecommerce integrations with Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop
  • Abandoned order retargeting emails
  • Payment processor integrations with Square, Stripe, PayPal, BlueSnap, and PayU
  • One-click upsell pages
  • Automated order confirmations


  • Functionality for each step of the sales cycle
  • Funnel templates
  • Ecommerce integration
  • CRO features like upsells, exit-intent pop-ups, and more
  • Marketing automation


  • Pricing is often based on the size of your contact list, so it can get expensive


GetResponse is one of the best funnel builders, and since it’s a comprehensive marketing tool it takes customers through each step of the sales journey.

(Video) Top 3 BEST Sale Funnel Software for Small Business [2022]

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Best Funnel Builders: Sales Funnel Software Tools for 2022 (4)

ClickFunnels is one of the quickest ways to create sales funnels for your website. This product is basically ready out-of-the-box, so you can purchase their funnel software, install it, and wait for the conversions to roll in. To make changes to the product, you can use their easy drag and drop tool to make the page look exactly as you want.

ClickFunnels is very conversion-focused, with plenty of CRO like calls to action, contact forms, pop-ups, and more. One prominent feature is their one-click upsells, which makes it easy to offer customers a more expensive option with just one-click.

This funnel building software comes with lots of features to make more sales and conversions, from A/B testing to learn which page layout or content performs better, follow up retargeting tools via text or email, and more.


  • Drag and drop editor
  • 1-Click Upsells
  • Email and Facebook marketing automation
  • Free eBooks with expert advice
  • Follow-up funnels
  • Easy, intuitive dashboard
  • Plenty of templates for leads, sales, or events


  • Easy set up
  • Very conversion focused
  • Plenty of templates for a pre-built funnel


  • Not as many options for customization


If you’re looking for a quick way to turn your website into a sales machine, ClickFunnels is a great option that is extremely focused on customer conversion. Their One Funnel Away Challenge is a great starter funnel.

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Best Funnel Builders: Sales Funnel Software Tools for 2022 (5)

CartFlows is another great tool for sales, offering a “one-click sales funnel”. It comes with templates and training for everything, so even beginners won’t get lost or overwhelmed navigating this platform. You can create and launch a sales funnel in as little as 20 minutes according to their website.

CartFlows offers templates for assorted page builders, so you don’t have to give up your existing tools. They offer a frictionless, conversion tested checkout process with plenty of reassurance and as few fields as possible to avoid cart abandonment. One-click order bumps offer complimentary products, training programs, and warranties to improve ROI.

If cart abandonment does occur, CartFlows connects to your CRM to retarget those customers. It provides dynamic linking to connect each page in your sales funnel, so visitors can naturally flow through the sales process.


  • Conversion optimized funnels
  • Funnel and page templates
  • Training for each feature
  • Compatible with any page builder
  • Frictionless checkout with customizable fields
  • Checkout order bumps
  • Upsells and downsells
  • Cart abandonment triggers
  • Dynamic linking
  • Analytics and tracking metrics


  • Improved checkout process will improve conversions
  • Works with existing builders and pages
  • Cart abandonment follow up
  • Lots of well designed templates


  • Only works with WordPress
  • No A/B testing
  • No features to drive traffic to your funnels


If you have a WordPress website that uses WooCommerce, this is a great tool to optimize checkout and sales.

(Video) +5 Best Sales Funnel Builder Software To 10X Your Sales in 2022 [Compared]

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Best Funnel Builders: Sales Funnel Software Tools for 2022 (6)

Landingi is first and foremost a landing page builder, but it doubles as a sales funnel builder. The newest tools make it even easier to create a sales funnel with Landingi. It comes with lots of templates and an easy to use editor, so creating pages and connecting them in a sales funnel is simple.

Landingi’s Roadmap feature helps you map out a customer’s journey, so you can create high converting funnels with a string of landing pages. Their Funnels tool helps you to create pages with plenty of forms for conversions, connecting those pages to create a funnel. It features plenty of templates for different types of pages, so you can create a sales funnel to match your brand with ease.

Landingi also includes great marketing automation tools, so you can trigger a pop-up before someone leaves your site without providing their information. Their lead inbox will keep visitor’s information organized, and webhooks automate your sales process. Landingi also has various third party integrations, so you can connect conversions with your sales team or email marketing platform easily.


  • Landing page creation and templates
  • Roadmap to track customer journeys
  • Funnel builder to connect landing pages
  • Automated event triggers
  • Advanced pop-ups
  • Responsive web forms
  • Lead inbox
  • A/B testing
  • Smart Sections that easily copy across pages
  • Drag and drop editor
  • User collaboration
  • 3rd party integrations


  • Lacks a shopping cart feature
  • Need to rely on integrations to make a complete sales funnel


Landingi is a great tool for landing pages and works well as a funnel builder, but it lacks some common features of more robust sales funnel tools.

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Best Funnel Builders: Sales Funnel Software Tools for 2022 (7)

Builderall works as a website builder and a sophisticated funnel builder, but you don’t have to be an expert to use this tool. The Cheetah drag and drop builder is incredibly easy to use, so you can make the pages look however you like without any coding. All pages are mobile-friendly.

Builderall has a wide host of tools to use for your sales funnel. Create sales pages, checkout pages, smart pop-ups, email marketing tools, a website chatbot, and more. A website automation bot allows you to create rules to guide visitors through the sales cycle. There are even tools for webinar hosting, live streaming to Facebook and Youtube, a CRM, and e-Learning platform capabilities.

Whatever your goals are, Builderall makes it easy to create a funnel to take visitors from awareness to conversion. There are various templates to use, but everything is customizable.


  • Cheetah website builder
  • Unlimited membership areas
  • A/B testing
  • Super Checkout and affiliate checkout
  • Bump sells, upsales, and downsales
  • Countdown and Fixed date timers to encourage quick sales
  • Smart pop-ups
  • On-page SEO
  • Email marketing
  • Drag and drop email automation
  • Chatbot
  • Automation bot
  • Webinar app
  • Facebook and YouTube live streaming
  • eLearning builder
  • CRM


  • Lots of tools to use for various types of conversions
  • CRO features
  • Funnel automation


  • Editor is not as intuitive as others
  • Lots of tools can be overwhelming


Builderall is a great, comprehensive tool, but it may be overwhelming for beginners new to web design. It has unique features compared to others, however.

(Video) Best Sales Funnel Software 2022 | Test Invest Avoid | Best Funnel Software For Small Businesses

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Best Funnel Builders: Sales Funnel Software Tools for 2022 (8)

If you’re using WordPress, OptimizePress is another great option. Made for WordPress sites, OptimizePress helps build sales pages and funnels without any programming, so you don’t need to hire a web developer. Choose from pre-built funnels that take visitors through the sales journey or create your own step by step funnel from scratch.

OptimizePress comes with plenty of templates, so you don’t have to design a page from a blank canvas if you don’t want to. Use their tried and tested templates to quickly make an effective sales page. They have various pre-built marketing funnels to match your goals, including sales, leads, product launches, eBooks, webinars, and more. Their niche options can match your brand and industry.

All the templates are totally customizable, so you can change anything to best match your brand. Their automated funnel linking technology connects your pages so that visitors can flow intuitively from page to page.


  • Pre-built funnels for various goals
  • Various design and styles to choose from
  • Customizable pages
  • Niche branding options
  • OptimizeCheckouts Plugin
  • Membership templates included
  • Conversion optimized sales pages
  • Fast load times


  • Plenty of pre-built funnels to choose from
  • Custom funnels for a wide variety of marketing goals
  • Easy to use


  • Only works for WordPress sites
  • Lacks some functionality compared to competitors


OptimizePress is a great tool for creating landing pages, sales pages, and marketing funnels. It’s a good choice for WordPress sites, but falls short compared to other tools with more advanced features.

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What is a Sales Funnel?

A sales funnel is a multi-step process that guides website visitors through the sales process. Sales funnels include a variety of marketing tools and tactics to bring visitors to your website, make them aware of your offerings, and convince them to buy or otherwise convert. The point of a sales funnel is to drive conversions.

A sales funnel should make it easy and intuitive for web visitors to go step by step through the sales cycle. This can include first awareness via advertisements, information on the site to convince them that your product is the best, retargeting for visitors who leave without converting, all the way through the order and payment process and confirmation.

A dedicated sales funnel will improve your conversion rate and ensure that more visitors who come to your website become customers.

Final Thoughts

Use these funnel builders to convert more visitors into customers on your website! Whether you’re new to websites or a professional web designer, these tools are easy to use and made to guide visitors from awareness to conversion, considering every step in between! Optimize your website for sales with these sales funnel software tools.


What is the best alternative to ClickFunnels? ›

Top 10 Alternatives to ClickFunnels
  • GetResponse.
  • Instapage.
  • Unbounce.
  • Leadpages.
  • ActiveCampaign.
  • HubSpot Marketing Hub.
  • Duda.
  • Landingi.

What is a sales funnel 2022? ›

A sales funnel is a series of steps that a business uses to guide prospects into becoming happy paying customers. Sales funnels typically involve a combination of various channels such as SEO, social media, PPC, landing pages, sales emails, and live sales calls.

What are the 7 layers of the sales funnel? ›

To help you get started, here is a basic breakdown of a seven-stage sales funnel:
  • Stage 1: Awareness. ...
  • Stage 2: Interest. ...
  • Stage 3: Evaluation. ...
  • Stage 4: Decision and Negotiation. ...
  • Stage 5: Sale. ...
  • Stage 6: Renewal. ...
  • Stage 7: Repurchase. ...
  • The Stage You're Missing: Revive Dead Leads.

Which is the best funnel builder? ›

Leadpages is one of the most popular sales funnel builders today. It is popular because it is easy to use when building landing pages. To get started you can modify pre-designed website templates, including conversion kits for creating checkout forms, pop-ups, alert bars, and AB testing, using the Drag & Drop Builder.

Can ClickFunnels replace your website? ›

Yes and no. As I've said, there are types of websites that a sales funnel built with Clickfunnels can and should replace but there are some types of websites that shouldn't be replaced but a funnel can simply be added to that website.

Is there a free funnel builder? ›

Bitrix24 is a free CRM system with sales funnel builder. Software with an option to build multiple sales funnels does give companies a huge advantage, as a company often has different business directions and different sources of revenue. The business processes required are different as well.

Is GrooveFunnels better than ClickFunnels? ›

Winner: GrooveFunnels because it offers many marketing features that the ClickFunnels funnel builder doesn't offer.

How do you make a sales funnel in 2022? ›

How to build a sales funnel
  1. Create a landing page. The landing page is often the first opportunity for a prospect to learn about your business and its products and services. ...
  2. Offer something valuable. ...
  3. Nurture the prospect. ...
  4. Close the deal. ...
  5. Keep the process going. ...
  6. Optimize your sales funnel.

What is the cost of ClickFunnels? ›

ClickFunnels offers two plans– ClickFunnels and ClickFunnels Platinum, priced at $97.00/month and $297/month respectively. It's certainly on the pricier side of marketing software, particularly when you consider that you'll need to sign up for ClickFunnels Platinum to access email marketing.

Do ClickFunnels really work? ›

ClickFunnels is 100% legit. Every business needs to attract new visitors, educate them, sell them products, and follow up whether they buy or not. That's exactly what ClickFunnels provides. Nearly 100,000 people are currently using, including me.

How do I learn sales funnels? ›

How to Build a Sales Funnel Fast
  1. Step 1: Analyze Your Audience's Behavior. The more you know about your audience, the more effective your sales funnel becomes. ...
  2. Step 2: Capture Your Audience's Attention. ...
  3. Step 3: Build a Landing Page. ...
  4. Step 4: Create an Email Drip Campaign. ...
  5. Step 5: Keep in Touch.
15 Sept 2021

How do you create an automated sales funnel? ›

9 steps to building an Automated Sales Funnel
  1. Conduct market research. ...
  2. Create a unique offer. ...
  3. Generate traffic through organic or paid channels. ...
  4. Offer a lead magnet. ...
  5. Build your email marketing automation system. ...
  6. Use persuasion to build a successful sales funnel. ...
  7. Upsell or Cross-sell. ...
  8. Re-engage prospects.
27 Apr 2022

How do I create a sales funnel for free? ›

How to make a sales funnelCreate a custom conversion path for each lead
  1. Survey. Find the perfect product for each customer.
  2. Lead Page. Make a dedicated high conversion product page.
  3. Payment Form. Create a personalized check out experience.

Can you build funnels with Wix? ›

The truth is, anyone can create a sales funnel using Wix – and it's actually pretty easy to do. In case you're not familiar with the term, a sales funnel is simply a process that you use to take potential customers from initial interest through to purchase.

How much is funnel builder? ›

When you arrive at the offer page for Funnel Builder Secrets, you'll have an option between two pricing tiers: 6 months and 12 months of ClickFunnels. The first package is worth $1,997, while the second package is worth $2,997.

What is a funnel builder app? ›

A sales funnel builder is a tool that allows you to set up the different parts your sales funnels will need: A landing page with a sign-up form or pop-ups to encourage visitors to opt-in to your email list. Automated email sequences and email marketing campaigns. An eye-catching website and online store.

Is HubSpot a sales funnel? ›

HubSpot started off with the traditional conversion funnel structure, using marketing efforts to serve as the top of the funnel. Those leads were then passed further down the funnel to the sales team. While some conversion funnels are simple, others can be incredibly complex.

What is a sales funnel Clickfunnels? ›

A click funnel is a series of pages that lead to a conversion event. Prospects often enter a click funnel through a link on a social media post, a paid search ad or an email. That link takes the prospect to a landing page specific to a product or service your business sells.

Can you really make money with ClickFunnels? ›

ClickFunnels is one of the most generous paying affiliate programs in the world. A lot of internet marketers claim to make more than $4000 a month by being a ClickFunnels affiliate. Their affiliate program pays 40% recurring commission for the lifespan of the customer you bring in.

Do I need a website if I have a funnel? ›

Many marketers may try to convince you that all you need is a funnel to thrive online. That's not exactly true. Your funnels shouldn't replace your website although they can work powerfully with your website as a part of your digital strategy.

How many domains can you have in ClickFunnels? ›

Question: How many domains can I have connected to my ClickFunnels Account? Answer: If you are subscribed to the $97/month ClickFunnels Plan, you can have up to 3 custom domains in your account. Alternatively, those on the ClickFunnels Platinum $297/month plan can add 9 custom domains to their account.

What is the best free alternative to ClickFunnels? ›

Alternatives to Clickfunnels: Free Funnel Builder
  • 1) Leadpages.
  • 2) Kartra.
  • 3) Samcart.
  • 4) GrooveFunnels.
  • 5) Zendesk.
  • 6) Landingi.
  • 7) ThriveCart.
  • 8) Getresponse.

What is the difference between Leadpages and ClickFunnels? ›

Leadpages is cheaper than ClickFunnels — Since Leadpages offers a landing page builder exclusively, it's less expensive than ClickFunnels. Leadpages is relatively simple to use — Leadpages is also simple to use. They have a drag-and-drop visual editor that makes creating your landing pages quick and easy.

Is groove funnels any good? ›

Overall: Overall GrooveFunnel is an amazing software offering incredible and powerful tools and most of them for free! GrooveFunnels has help me create but also learn so much and develop new skills as a digital marketer because now I have a place to create so easily. Pros: The software is very easy to deploy.

What is Groove funnel all about? ›

What Is GrooveFunnels? GrooveFunnels is a complete suite of marketing tools designed to help you build sales funnels and websites (i.e., landing pages) and for selling products online.

What is Groove CM used for? › is an all-in-one platform that offers marketing automation tools for online businesses. This platform provides tools for landing page and web building, lead generation, payment management, email marketing, video hosting, appointment scheduling, web analytics, affiliate management.

Are sales funnels effective? ›

The important thing is that you have a sales process in place that moves prospects through your funnel and converts them into paying customers. Otherwise, you're just wasting your time (and money). So why do businesses need sales funnels? Because they're an incredibly effective way to turn leads into customers.

What is B2B sales funnel? ›

A B2B sales funnel or pipeline refers to a sequence of stages that the archetype B2B users go through to complete a sales cycle. Its primary goal is to convert business prospects (leads) into paying clients. Its secondary purpose is to increase ROI.

What is an example of a sales funnel? ›

An Effective Sales Funnel Example

You run a fantastic Facebook Ad that drives traffic to a landing page. On the page, you ask your prospect to sign up for your email list in exchange for a lead magnet. Pretty simple, right? Now you have leads instead of prospects.

How many types of funnels are there? ›

We can split them into two categories: organic and paid. Organic channels include all the free ways to get leads like website traffic, word of mouth, and social media. We'll cover those more in-depth as we explore more funnel types further down this list.

What are the 5 stages of sales funnels and why? ›

According to the AIDA model, the customer's journey through a sales funnel can be described in 5 main stages – Awareness, Interest, Desire, Action, Retention. Each stage is classified by how attracted the potential customer is to what you are selling, and how close you are to making the sale.

What is the difference between marketing funnel and sales funnel? ›

Marketing funnel advertises a product or service to give leads a reason to buy. Whereas, the sales funnel deals with the leads (from the marketing funnel), enticing them to buy, not once, but as often as possible. Your sales and marketing teams need the best technology to be as productive as possible.

How much does a sales funnel cost? ›

Funnel Pricing

How do you build a sales funnel? ›

How to build a sales funnel
  1. Create a landing page. The landing page is often the first opportunity for a prospect to learn about your business and its products and services. ...
  2. Offer something valuable. ...
  3. Nurture the prospect. ...
  4. Close the deal. ...
  5. Keep the process going. ...
  6. Optimize your sales funnel.

How do you structure a sales funnel? ›

A sales funnel is directly connected to the customer journey phases, which can be sorted into three parts: top, middle, and bottom. The sales funnel structure shows the process that prospects go through: Untouched > Contact made (Leads) > Qualified > Proposal presented > Negotiation > Won.

How do you optimize a B2B sales funnel? ›

How to Optimize Your B2B SaaS Sales Funnel
  1. Boost awareness with TOFU.
  2. Optimize your content.
  3. Target the most valuable leads.
  4. Qualify leads.
  5. Improve lead nurturing.
  6. Make the most of MOFU.
  7. Close the deal and keep them coming back.
  8. Measure success.
6 Sept 2022

How do you do a sales funnel in Excel? ›

Insert a funnel chart in Excel for Windows

Set up your data like the above example. Use one column for the stages in the process, and one for the values. Select the data. Click Insert > Insert Waterfall, Funnel, Stock, Surface or Radar chart > Funnel.

How do you generate leads? ›

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.

What is a sales funnel template? ›

A sales funnel template is a design of a consumer's journey to becoming a customer and what happens after they do.

What is a digital funnel? ›

A digital marketing funnel describes the steps that users take to move from being a prospect to a customer. While there are multiple marketing funnels, most include stages focused on awareness, consideration, purchase, and retention.

What are the 2 types of the marketing funnel? ›

While marketing funnels is the broader term that covers various use-cases, there are several types of funnels you're like to come across: Lead magnet funnels. List building funnels.


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