8 Best Online Brokers For Beginners Of 2023 (2023)

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Best Online Brokers for Beginners of May 2023

Best Online Broker for Beginners

TD Ameritrade

8 Best Online Brokers For Beginners Of 2023 (4)

4.6

8 Best Online Brokers For Beginners Of 2023 (5)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (6)

Learn More 8 Best Online Brokers For Beginners Of 2023 (7)

Via TD Ameritrade's Secure Website

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

TD Ameritradehas made nurturing and guiding new investors a top priority. It offers a well-rounded online broker platform, with ample resources that we judged to be especially good for beginners.

The educational offerings at TD Ameritrade are second to none, ranging from in-person workshops to fully immersive curriculums, articles, videos and webcasts. Progress tracking and gamified elements help keep users engaged in courses, whose topics include everything from technical analysis and income investing to options trading.

The jewel in TD Ameritrade’s crown is the powerful yet user-friendly thinkorswim platform. thinkorswim has a built-in learning center that guides and educates users on key topics. It also offers chat rooms, which are a great way for beginners to interact with peers as well as learn from experts. In addition, users can practice with a paper trading account, which allows you to “invest” with pretend money and track your performance over time. If you need help mastering the platform, a dedicated trade desk is available to take your calls.

TD Ameritrade also demonstrated excellent customer service in our tests. The firm answered the majority of phone calls within minutes and emails within hours. Its chatbot, called Ted, is available for questions 24/7, and users can also chat with a live customer service agent.

Pros & Cons

  • An outstanding range of educational resources.
  • Intuitive, easy-to-use trading platforms.
  • Reliable, knowledgeable customer service.
  • Some fees are slightly higher than peers’.
  • Client portal feels a little outdated.
  • Does not offer fractional share trading.

Runner Up, Best Online Broker for Beginners

Fidelity Investments

8 Best Online Brokers For Beginners Of 2023 (8)

4.4

8 Best Online Brokers For Beginners Of 2023 (9)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (10)

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

Fidelity Investmentsis an all-around great choice for beginners, scoring well in every category of our review. We found that Fidelity is very competitive in the area of commissions and fees, and it provides a wealth of educational resources and dependable customer service.

Fidelity’s flagship Active Trader Pro platform is both feature rich and easy to use. It allows you to select between a number of preset layouts, including a basic layout for first-time users.

The platform’s News and Research section has some outstanding resources for beginners. The watchlist tool allows you to easily track the stocks you are most interested in, and it also enables you to set email and mobile alerts for events like a stock increasing above or falling below a set price level or certain percentage.

Beginners often don’t know what they want to invest in. Many want to avoid taking on the extra risk of putting their money into one or a few individual stocks. Fidelity makes it easy for new investors to identify the exchange traded funds(ETFs) and mutual funds that provide easy diversification and minimal risk.

Using the screener tool for mutual funds, users can search thousands of funds, including Fidelity’s own fee-free funds and those with low minimum investment requirements. Similarly, the ETF screener tool allows users to scan over 2,000 commission-free ETFs based on their interests.

Fidelity offers fractional share trading, which allows users to trade and invest in more than 7,000 stocks and ETFs using very small sums of money. This is a great way for beginners to get their feet wet and experience trading live while keeping their risk low.

Pros & Cons

  • Excellent research and fund screening resources.
  • Low commissions and fees overall.
  • Reliable customer service.
  • Relatively high broker-assisted trade commission of $32.95.
  • Does not offer paper trading.
  • Live chat is not 24/7.

Best Online Broker for Customer Service

Charles Schwab

8 Best Online Brokers For Beginners Of 2023 (11)

4.3

8 Best Online Brokers For Beginners Of 2023 (12)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (13)

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

Charles Schwabcombines competitive fees, a powerful platform and high-quality research and educational materials. A close contender for winning best brokers for beginners, Schwab outshone its rivals in the area of customer service.

The Schwab client portal is easy to navigate, and it was refreshing to see customer support options displayed prominently on every page.

In our tests, phone inquiries were resolved within minutes. Schwab’s human-operated chat support answered almost immediately. Representatives are knowledgeable, licensed professionals.

Schwab also provides the benefits of an extensive branch network across the United States, where clients can schedule one-on-one sessions with a financial professional.

Pros & Cons

  • Excellent 24/7 phone support.
  • Text chat with live operators available 24/7.
  • Extensive branch office network.
  • Unlike some other platforms, users must navigate a menu before reaching a rep by phone.
  • The platform’s message center is not optimized for general inquiries.
  • Does not offer paper trading.

Runner Up, Best Online Broker for Customer Service

Fidelity Investments

8 Best Online Brokers For Beginners Of 2023 (14)

4.4

8 Best Online Brokers For Beginners Of 2023 (15)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (16)

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

Our tests showed that Fidelity Investments has excellent customer service, with agents going above and beyond to help. After navigating the menu, representatives answered the phone almost immediately. The use of voice ID in phone inquiries reflects Fidelity’s commitment to combatting fraud.

Chat and email support were also reliable in our survey, with fast, helpful responses. For those seeking more human interaction, Fidelity serves its customers through 12 regional offices and more than 190 investor centers in the United States.

Pros & Cons

  • Short wait time for calls to be answered in our tests.
  • Knowledgeable customer service representatives.
  • Extensive branch network.
  • Chat support is not 24/7.
  • Somewhat unintuitive method for accessing live chat support.
  • Unlike some competitors, cannot use voice commands with chatbot virtual assistant.

Best Online Broker for Educational Resources

TD Ameritrade

8 Best Online Brokers For Beginners Of 2023 (17)

4.6

8 Best Online Brokers For Beginners Of 2023 (18)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (19)

Learn More 8 Best Online Brokers For Beginners Of 2023 (20)

Via TD Ameritrade's Secure Website

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

TD Ameritrade has raised the bar in terms of educational resources, offering content across a wide range of media. The firm has taken special care to ensure that the learning experience is immersive and interactive.

We appreciated the impressive range and depth of TD Ameritrade’s educational resources, in particular the TD Ameritrade Network, webcasts and immersive courses.

The TD Ameritrade Network is an online channel streaming financial news and educational content. The programming caters to both beginner and advanced traders. The Your First Trade show, for instance, walks you through specific examples of trades based on the latest market news. Morning Trade Live, which focuses on market commentary and trading strategies, is a great source of insights and ideas for new investors.

Regular webcasts hosted by industry professionals provide market commentary and information on how to manage your portfolio. Webcasts, which are offered live and recorded for later viewing, cover topics including active trading, portfolio management, investing and platform demos.

The online courses at TD Ameritrade are divided into lessons that make them easy to follow when your schedule allows. Users can also follow goal-based learning paths that combine courses with relevant webcasts and events. You can even get help from an education coach to guide your progress.

Pros & Cons

  • Both the web-based platform and thinkorswim platform are easy to use with an intuitive layout.
  • The thinkorswim platform is packed with features to help beginners.
  • TD Ameritrade offers an extensive branch network for in-person queries.
  • Does not offer fractional share trading.
  • Lacks longer-form evergreen video and written content.
  • Client portal feels a little cluttered in places.

Runner Up, Best Online Broker for Educational Resources

Fidelity Investments

8 Best Online Brokers For Beginners Of 2023 (21)

4.4

8 Best Online Brokers For Beginners Of 2023 (22)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (23)

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

The Fidelity Investments Learning Center offers four-week virtual courses for beginners to improve their trading skills. Courses cover topics such as technical analysis, options trading, trading basics and how to use the Active Trader Pro platform.

Third-party research reports from Argus Analyst, Investars and many more are available within the client portal. Stock market beginners can take advantage of the screener section to research potential investments. Popular screeners include Big Buys / Best Bargains powered by Zacks. You can also create your own screeners.

The value of keeping track of your ideas and journaling which trades you make is widely recognized as key by successful traders. Fidelity’s notebook feature allows you to jot down ideas about stocks in one place, which are handily displayed in a list along with the current stock price. The notebook is also linked within the firm’s watchlist tool.

Pros & Cons

  • Excellent research resources for beginners.
  • In-depth courses on a wide range of topics.
  • Powerful screeners and option to build your own screener.
  • Does not have progress tracking within courses.
  • Does not offer paper trading.
  • Limited video content options.

Best Online Broker for Ease of Use

E*TRADE

8 Best Online Brokers For Beginners Of 2023 (24)

3.6

8 Best Online Brokers For Beginners Of 2023 (25)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (26)

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

The Power E*TRADEplatform is intuitive and effortless to navigate. Features within the charting area, like technical pattern recognition, are easy to implement. You can launch live-streaming Bloomberg TV within the platform to stay on top of the latest news.

Webcasts with real-time analysis take place twice a week, providing users with a better understanding of the markets. The Knowledge section within the client portal includes guided overviews, articles and videos covering topics such as the basics of stock selection.

Pros & Cons

  • Intuitive platform is easy to use for beginners.
  • Investing tools are readily available and well designed.
  • Offers weekly educational webcasts on trading.
  • Customer service resources could be better.
  • Does not offer fractional share trading.
  • No trade journal option to log trades.

Runner Up, Best Online Broker for Ease of Use

Robinhood

8 Best Online Brokers For Beginners Of 2023 (27)

2.8

8 Best Online Brokers For Beginners Of 2023 (28)

Our ratings take into account the range of fees, features and tools offered by each online broker platform. Ratings are determined solely by our editorial team.

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

8 Best Online Brokers For Beginners Of 2023 (29)

Learn More 8 Best Online Brokers For Beginners Of 2023 (30)

Via Robinhood's secure website

Trading Commissions

$0

for stocks, ETFs, options

Account Minimum

$0

Why We Picked It

Robinhood is on a mission to “democratize finance for all” by making it easier to access financial markets. Robinhood’s mobile app delivers on this promise as one the cleanest, easiest-to-use mobile investing platforms in our tests.

The Robinhood app’s layout is minimalistic but peppered with useful features. Lists such as “100 most popular,” “top movers” and “upcoming events” help users stay on top of daily events. News stories from Barron’s, Reuters and the Wall Street Journal are available within the app.

Robinhood introduced support for purchasing fractional shares and automatic dividend reinvestingin December 2019. Robinhood makes fractional share trading easy—when you go to place an order, you can elect to buy the stock by a number of shares or by a dollar amount.

The Robinhood Snacks daily newsletter and podcast are definite pluses for beginners, delivering financial news in cleverly written small bites. Morningstar Research Reports are available with a Robinhood Gold subscription, which costs $5 a month.

Pros & Cons

  • Interface is attractive, intuitive and easy to navigate.
  • Fun, informative newsletter and podcast.
  • Fractional share trading.
  • Fined by regulators for not following “best execution” practices in 2019.
  • Limited free research materials.
  • Lacks phone customer service.

Methodology

In our testing, we compared more than 100 different features and variables for 21 of the leading U.S. online brokers. We dug deep to assess the broad selection of tools and trading features offered by each platform, details that have become even more important for choosing an online broker now that almost all major brokerages have slashed their trading commissions and fees to $0.

The survey reviewed six categories: commissions and fees, platform and technology, range of product offerings, research and education, account security and customer service. In our side-by-side comparisons, we gathered thousands of individual data points to arrive at our conclusions.

For the best broker for beginners, we gave the most weight to ease of use, educational resources and customer service. Additionally, we paid close attention to platform and technology and commissions and fees.

We opened live accounts at each of the brokers in our survey for hands-on testing of their services. Our broker reviews were conducted by a seasoned market professional with over 20 years of experience in the markets, both as a broker and a retail investor.

To learn more about our rating and review methodology and editorial process, check out our guide on how Forbes Advisor rates investing products.

What Is an Online Brokerage?

An online brokerage account is a trading account that investors can set up online to trade stocks, bonds, ETFs and mutual funds.

Unlike a traditional investment advisor, online brokers let investors trade their own account—often with no fees or commissions.

How to Set Up a Brokerage Account

To set up an online brokerage account, you’re going to want to start by researching the option that best suits your individual needs. There are a number of online brokerages out there, and each have their own advantages and disadvantages.

Once you’ve decided which platform is right for you, you’re going to want to go to the broker’s website and set up an account.

Setting up an account can entail a number of steps, including entering your name, address, social security number, annual income and net worth, among other things. Make sure you have this information available when you start the process.

Many online brokerages will also ask about your investing experience and goals. Once your account is set up, you can fund it directly from your bank account and begin investing in any number of investment vehicles, including stocks, bonds, ETFs and mutual funds.

What Brokerage Should I Use?

The brokerage you choose depends upon your own individual investment needs and goals. For example, if you’re looking for individual support from your online brokerage, you might want to try one of our best brokerages for customer service, such as Charles Schwab or Fidelity.

On the other hand, if you’re simply looking for a broker that is easy to use, E*Trade or Robinhood might be the best fit for you.

Every individual has different approaches to handling their money. These approaches are based on different factors, including present and future goals, time until retirement and lifestyle expectations.

There’s no one-size-fits-all approach when it comes to brokers. We recommend that every individual do their own research to determine which online brokerage might best suit them.

What Should Beginners Look for When Choosing a Broker?

Some investors look to their investments as a source of income while others use it is a means to grow or preserve their wealth. Take your financial goals into consideration when selecting a broker and make sure it can accommodate your objectives.

Pay close attention to commissions and fees, especially for the markets that are the most important to you. Also consider the technology offered by the broker and if it fits your investing style, whether you are a long-term investor or an active trader.

A good broker is much more than a venue to execute trades. Look for a broker that can assist you with quality research and educational materials to aid your development as an investor and help you make winning decisions in the markets.

Finally, keep in mind how important it is for you to be able to access live customer support. Some brokers place a great deal of emphasis in this area, with live support available by phone and chat 24/7. Others prefer to focus more on technology and have bare-bones customer service available by email or text chat only.

Online Brokerage FAQs

How much money do I need to open an online brokerage account?

You can open an online brokerage account with very little money. In fact, nearly all of the brokers we’ve included here let investors open an account with no minimum balance required.

How do I open an online brokerage account?

Every online broker has a different account opening process, but they can usually be completed online. Start by visiting the broker’s website, which will walk you through the company’s process. You’ll need to provide some identifying information as well as details about your investing experience and objectives.

What kind of online brokerage should I choose?

There are a variety of accounts you can open with an online broker. If your goal is to save money that you won’t need until retirement, then you may want to consider using a tax-advantaged account, such as an individual retirement account (IRA). If, on the other hand, your goal is to save for nearer-term goals—such as a down payment on a house—then you may just want to use a taxable account that you can access at any time.

Should I open a cash account or a margin account?

When you open an account, you may be given the option to open a cash account or a margin account. Margin accounts are like a credit card, letting you buy more assets than you could with just the money you’ve deposited in your account. While investing on margin can magnify your gains, it could also magnify your losses. If you don’t have a lot of investing experience, you may want to stick with a cash account, which limits your purchases to your cash reserves, like a debit card.

What information do I need to open an online brokerage account?

Each online broker has a slightly different account opening process, but all of them generally require that you provide certain information, including:

  1. Name
  2. Address
  3. Social Security number
  4. Email
  5. Phone
  6. Annual income
  7. Net worth
  8. Investing experience
  9. Investment objectives

Depending on where you open an account, you may also need to upload a copy of your driver’s license or provide other documentation. Firms must gather all of this information to demonstrate that they know their customers (including their objectives).

What is a paper trading account?

A paper trading account is like a normal investing account, except that it doesn’t involve investing any actual money. Instead, paper trading accounts pull in real-world market data and allow investors to place fake trades to see what their results would have been if they had actually invested.

Next Up in Investing

  • Investing Basics: What Is A Brokerage Account?
  • How To Open A Brokerage Account
  • Buying on Margin: What Is a Margin Account?
  • Cash Account vs Margin Account: Which Do I Need?
  • What Is A Registered Investment Advisor (RIA)?
  • How To Invest With a Robo-Advisor

Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.

Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners.

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